Display and native
Banner and native ads across premium websites and apps, bought through a DSP with audience and contextual targeting.
Best for awareness and retargeting at scale.
Programmatic advertising agency in India
We plan and run display, video, connected TV and audio campaigns through demand side platforms, for mid-size and large brands that need reach with control.
Programmatic advertising is the automated buying of ad space across thousands of websites, apps, streaming TV channels and audio platforms, one impression at a time. Instead of booking a fixed placement, you set who you want to reach, where you are willing to appear and how often, and the buying platform bids for each matching impression. It gives large brands the reach of traditional media with the targeting and reporting of digital.
This service is for mid-size and large brands that have outgrown running only Google and Meta ads: real estate developers, automobile dealers, consumer brands, education groups, Hyderabad pharma and healthcare companies, banks and B2B companies with national or global audiences. It also suits marketing teams who already buy programmatic through a large agency and want closer attention, clearer reporting and more direct control over where their money goes.
Programmatic formats we run
Online video
Pre-roll and in-stream video on publisher sites and apps beyond YouTube, with viewability and completion tracking.
Best for launches and brand campaigns with strong video assets.
Connected TV
Ads on smart TVs and streaming apps, so your TV commercial reaches cord cutters with digital targeting and reporting.
Best for brands that want TV reach without a traditional TV budget.
Digital audio
Audio ads on music streaming and podcast platforms, heard by people while they commute, work or exercise.
Best for building recall alongside video and display.
Specialist services
Programmatic advertising: choose what you need
Connected TV advertising
Show your video ads on smart TVs and streaming apps to chosen audiences across India. Our team has run connected TV for global brands and now offers it to growing businesses.
ExploreProgrammatic display and video advertising
Reach chosen audiences on thousands of websites and apps with banner and video ads. We plan and run programmatic campaigns with the discipline of enterprise accounts.
ExploreWhat you get
Included in every programmatic campaign
Programmatic gives you a lot of reach, so these controls come standard to make sure it is the right reach.
- Media plan with channels, audiences and flight dates
- DSP setup and campaign build
- Audience targeting: first party, third party and lookalike
- Contextual targeting by content and keywords
- Brand safety and suitability controls
- Site and app inclusion and exclusion lists
- Frequency caps across devices and formats
- Viewability and invalid traffic monitoring
- Pixel and conversion tracking setup
- Reporting on reach, frequency, views and outcomes
Process
How it works
Brief and objectives
We agree on the business goal, target audience, markets and how success will be measured, whether that is reach, video completions, site visits or leads.
Media plan
We recommend the channel mix, targeting approach, inventory types, budget split and frequency limits, and share it in writing before anything is bought.
Setup and safety checks
We build campaigns in the DSP, apply brand safety settings, inclusion and exclusion lists, tracking pixels, and test every creative before launch.
Launch and optimisation
We watch pacing, viewability, frequency and placements daily in the first weeks, removing poor quality sites and shifting budget to what performs.
Reporting and learnings
You get regular reports and an end of campaign review that explains what worked, what did not and what to change in the next flight.
Why businesses choose Insprio Media
- 01
Enterprise programmatic experience
Our founding team has run enterprise programmatic advertising for large global brands, including campaign operations, optimisation and reporting at scale.
- 02
Senior attention on your account
Your campaigns are planned and checked by people who have done this work for years, not handed to a junior trader working across dozens of accounts.
- 03
Brand safety taken seriously
We set safety and suitability rules before launch and review placement reports during the campaign, because a cheap impression on the wrong site costs more than it saves.
- 04
Programmatic that connects to the rest
Because we also run search, social and websites, we can plan programmatic as part of the full funnel instead of as a separate line item.
Who it is for
Businesses we work with
- Real estate developers
- Automobile brands and dealers
- Banking, insurance and fintech
- Consumer and FMCG brands
- Education groups and universities
- Healthcare and hospital chains
- Retail and ecommerce
- Travel and hospitality
- B2B technology companies
We are based in Hyderabad and run programmatic campaigns for brands across India and abroad. Hyderabad is home to many large real estate, pharma, healthcare and technology companies whose buyers are spread across the country and overseas. A developer marketing towers near the Financial District, or a hospital group in Banjara Hills reaching patients from other states, can use programmatic to target those audiences precisely while still reaching people closer to home.
Serving businesses across Hyderabad
FAQs
Frequently asked questions
What is the difference between programmatic and Google or Meta ads?
Google and Meta ads run inside their own platforms. Programmatic buys ads across thousands of independent websites, apps, streaming TV and audio services through one DSP. It is mainly used for reach and awareness at scale, alongside search and social.
What budget do I need for programmatic advertising?
Programmatic suits brands with meaningful media budgets, because DSPs, data and premium inventory carry minimums and costs that do not make sense for very small spends. We will tell you honestly on the first call whether your budget is a good fit, and share a fixed written quote for our management.
How do you keep my ads off unsafe or low quality sites?
We use brand safety and suitability settings, verified inventory, site and app exclusion lists and invalid traffic filters. We also review placement reports during the campaign and block anything that does not meet your standards.
Can programmatic ads target a specific city in India?
Yes. Campaigns can be targeted by country, state, city or postcode, and combined with audience and contextual targeting. This lets a brand focus on one city or run different messages in different markets.
What is connected TV advertising?
Connected TV, or CTV, means ads shown on smart TVs and streaming apps watched on the big screen. It works like a TV commercial, but bought programmatically with audience targeting and digital reporting.
How do you measure programmatic campaign results?
We agree on metrics before launch, such as reach, frequency, viewability, video completion, site visits or conversions. Reports show those numbers along with which formats, audiences and placements delivered them.
Related services
Plan your next programmatic campaign with us
Share your goals, markets and timing, and we will come back with a written media plan and a clear view of what is realistic for your budget.
