Digital Marketing
Marketing Automation: How It Improves Lead Generation
Marketing automation helps you respond faster and follow up consistently, but only if the process underneath it is sound. Here is what to automate,...
Google Ads
Google Ads Conversion Tracking: What to Track and Why
Without accurate conversion tracking you cannot tell which ads bring leads or sales, and Google's automation learns the wrong lessons. Here is what...
Advertising
How to make your first YouTube ad: a 7 step checklist for small businesses
A 7 step checklist for making your first YouTube ad, from the hook in the first 5 seconds to the call to action and the landing page.